Is there a need for regulation—self or government?
Although the practices of message targeting are not new, the increasing sophistication of data analysis and the shift from broadcast to personalized media channels may make these practices more effective. While campaigns are embracing the ability to tailor their voter contacts, there is a concern that this might be harmful to the electoral process. In recent months, there have been suggestions of everything from modifying the Federal Election Commission regulations, to making online advertising visible to everyone and requiring parties to make their voter files transparent, to requiring data providers to disclose the security of their data. Panelists will address broad questions pertaining to the value of industry or government regulation to oversee emerging forms of political advertising.